Rubber Suits First: How Gen Z Found Japanese Pop Culture Through Tokusatsu Instead of Anime
For a growing wave of Gen Z fans in the West, the entry point into Japanese pop culture wasn't a shonen anime or a Studio Ghibli film — it was a guy in a foam monster costume getting punched by a color-coded superhero. Tokusatsu is quietly becoming the unexpected on-ramp to a much bigger fandom, and the reasons why say a lot about what younger audiences actually want right now.